Michaela Richards

Ground Breaker is a monster truck concept that I developed as a female driven and empowered brand in a male dominated sport. The idea behind this concept was to inspire girls and women, and to hopefully open up Monster Trucks to a wider audience. The Ground Breaker brand is for women who are adventurous, confident, self-reliant, original, and innovative. I wanted this brand to be known for going where others wouldn't, and trying something others haven't, to be trail blazers and Ground Breakers.